Top 4 Marketing Strategies for Every Attorney

Marketing your firm is essential to building a thriving, successful practice. But marketing no longer entails a simple Yellow Pages ad or a commercial here and there (assuming you can afford the air time). Today, you need to understand and be willing to advertise on a multitude of mediums (e.g., online, television, mobile and social media). Because marketing has become so complex and changes so frequently, many law firms are partnering with legal advertising firms, like RW Lynch, to develop strategic and effective marketing strategies.

However, whether you hire a firm to manage your marketing or have a team in-house that does it for you, the better your marketing plan, the more successful your firm. Here are the top 4 issues all lawyers should consider when paying for and/or marketing their firms on their own:

  1. Develop a marketing plan that complements the firm’s long-term goals.

    Whether you sit down with a marketing company or you outline your own plan, your marketing strategy should match your long-term objective. For instance, if you want to grow at such a rate that you need to partner with, or hire, other lawyers, you will want a far more aggressive marketing plan than a firm that is trying to grow at a much slower rate.

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5 Customer Service Tips to Gain & Retain Clients

You’ve developed a brilliant marketing strategy. Your office looks amazing. You suit up and arrive at the firm. Your phone is ringing and potential clients are flooding in. But are they signing with you? Are they giving your firm their business and spreading the word about your practice to their family, friends and professional contacts?

If you feel like you may be missing opportunities with clients, perhaps you can beef up your customer service, thereby increasing your case load, profit margin and reputation. Here are 5 tips to help you gain and retain clients:

  1. Immediately respond to the initial inquiry.
    When a potential client calls reaching out for help, they are anxious and impatient, as they are in what feels like a desperate need for answers. Answering that call live and speaking with them immediately is the best option to gain their business. But, if a message is necessary, the sooner you reach out to them, the better. Time is ticking and with each passing moment the potential for them to contact your competitor increases.

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InjuryHelpLine.com has a Brand New Look!

Posted on October 8, 2014

InjuryHelpLine.com has a Brand New Look!

RW Lynch is thrilled to announce the newly redesigned Injury HelpLine® website!

In addition to its fresh look and feel, our updated Injury HelpLine® site is now fully responsive. This is an exciting enhancement for the RW Lynch program, as this is the first time Injury HelpLine® users will be able to view InjuryHelpLine.com from any size screen. Our flagship lead generating website is easily visible on any internet capable device, from the largest desktop, to the smallest smart phone, and any laptop or tablet in between.

InjuryHelpLine.com has also been reformulated with a clearer message, in an effort to provide our visitors with the very best service possible. With streamlined and direct content, we have made it effortless for Injury HelpLine® visitors to connect with a local personal injury attorney. It is now easier than ever for injured victims to get the help they need.

If you haven’t already, don’t forget to check out InjuryHelpLine.com. This exciting development is only part of RW Lynch’s continuing effort to develop our service for personal injury attorneys. To learn more about RW Lynch, or to inquire about Injury HelpLine® subscription opportunities for your practice, please visit the RW Lynch website or call us at 1-800-594-8940.

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RW Lynch ConvertLeadsEvery day, throughout the country, there are people in need of legal services. In every market, there are hundreds of choices for the legal consumer. And competition amongst attorneys vying for their cases is only getting tougher as more lawyers graduate law school and open their own practices. So how do you not only attract but also convert those looking for an attorney into YOUR client?

Lead Generation

The first step in converting more leads is understanding your lead generation process. What activities does your firm undertake to generate leads for you firm?

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RW Lynch Long term MarketingWhen budgeting for an effective marketing campaign, it is imperative that you approach it with a long-term mindset, like many of RW Lynch’s clients do. A consumer’s buying habits continuously fluctuates and in order to maximize your return on investment, you need to allow your marketing campaign to work for you for an extended period of time. Advertising in any way (television, print, online or with a marketing company) for a month here or a month there will not give you a realistic measurement on how well the campaign is or will work for you.

As a Personal Injury attorney, this is especially true. Any true advertising professional will tell you that effective advertising is about two things: reach and frequency. Ultimately advertising needs frequency because you never know when a consumer may need your services. Herbert Krugman who commissioned a significant study on this subject in the 80’s (that study is still referenced regularly and is relevant today), said this, “Advertising needs frequency because like a product sitting on a shelf, you never know when the consumer is going to be looking for you, so you have to rent the shelf space all the time.”

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The Importance of the First Impression

Posted on June 11, 2014

RW Lynch Good ImpressionIt is often said that a first impression can be a last impression. For attorneys, especially Personal Injury Attorneys who have to fiercely fight for business in such a highly competitive market, much like those who participate in the RW Lynch marketing program, making a great first impression is essential with new clients!

Studies have shown that it takes approximately 3 seconds for a person to evaluate you based on appearance, body language, demeanor and mannerisms. This first impression sets the tone for the relationship to follow. Just as you are judging whether they are a good fit for you as your client, they too are judging whether you are the type of attorney they see fit to represent them in their case.

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RW Lynch 30th Anniversary We are excited to announce that RW Lynch is celebrating its 30th year as the pioneer of legal group marketing. For 3 straight decades, cutting edge technology and a keen foresight, has kept RW Lynch the leader in Personal Injury Marketing. As the excitement builds around the longevity of the company, it inspires our team to continue striving to be the best and to continue providing the leading marketing solution for Personal Injury Attorneys, nationwide.

Over the years RW Lynch has embraced and relished being at the cusp of every new development. From television advertising, to online marketing, to lead acquisition and management, RW Lynch is always one step ahead of the rest. Perseverance, research and a strong team has kept RW Lynch alive and strong for 3 decades while setting the stage for great things yet to come.

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RW Lynch Florida Supreme CourtOn March 13, 2014 in a 5-2 decision, the Florida Supreme Court found that caps on non-economic damages violates the state’s equal protection clause. When there are multiple plaintiffs the compensation that each individual receives is significantly less due to the maximum a case can win, making it unfair for the deceased’s survivors.

The caps were initially set in place in attempt to stabilize malpractice insurance and to prevent an unnecessary rise in health care costs. Opponents contend that without caps, malpractice insurance will sky-rocket and the number of lawsuits will increase making it too risky for doctors to practice in Florida, especially those that perform more dangerous procedures. This in turn may force doctors to move their practices out of the state making it more difficult for patients to find necessary health care. However, the court noted that “the conclusions reached by the Florida Legislature as to the existence of a medical malpractice crises are not fully supported by available data.” Therefore, the ruling that the caps are “unconstitutional” per Florida state law, should not drastically affect access to health care but will in turn allow families to be rightfully compensated for their loss.

This decision is a huge win for medical malpractice and plaintiff’s lawyers generally in Florida. It also has particular significance as Florida legislators will soon be voting on a similar law that would impact a patient’s right to sue their doctors by allowing physicians to compel their patients to sign a waiver requiring them to go to arbitration for malpractice claims. This decision could also influence several other states that are facing similar cases involving “tort reform” throughout the country.

To learn more about RW Lynch, or to inquire about InjuryHelpLine® subscription opportunities for your practice, please visit www.rwlynch.com or call us at 1-800-594-8940.

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RW Lynch Leverage Marketing to Generate LeadsThere are over 77,000 Personal Injury Attorneys in the United States and that number is growing. So how will potential leads find you for help? Are you understanding the “shopping” habits of potential victims and leveraging all opportunities to connect with them, like the RW Lynch clients are?

99% of all prospects will do some sort of research to find the best lawyer in their area. What this means for you is that you need to reach them in as many ways as possible. Staying focused on how people “shop” for an attorney will help you generate a regular influx of leads.

Knowing that most people will no longer simply open a phone book and call the first PI Lawyer listed means that you need to understand people’s shopping habits, educate them and make yourself readily available.

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RW Lynch Lead Gen MergerIn August 2013 Lexis Nexis Martindale-Hubbell and Lawyers.com formed a joint venture with the California based company, Internet Brands. Similar to RW Lynch, Internet Brands is an online marketing company providing lead generation services for several markets from Automotive to Shopping and Travel to Law. The venture has raised some concerns as to what will happen to existing customers of Martindale-Hubbell and users of Lawyers.com.

It has been stated by the company that business as usual will continue but if you are a current customer of either Lawyers.com or Martindale-Hubbell you should at the least pay attention to what happens with your account over the next several months.

  • Are they still actively pursuing additional traffic to their sites for the additional influx of clients that had existing contracts?
  • Are you still receiving the same number leads you expect from your investment?
  • Are your websites and SEO contracts still being honored?
  • Are you still receiving up-to-date content for your sites, social networks and blogs?
  • What happens to your existing website (if you had one through one of these organizations)?

Some may say that companies like Martindale-Hubbell and Lawyers.com are a dying breed. However, it is critical for you to note that it’s important to pay close attention to any company you have invested your marketing dollars with. There are a lot of choices for your marketing and lead generation needs, and the industry is constantly evolving and changing. Make sure the company you use has a history of longevity, great client feedback and a long-term interest in you and your growing practice.

For more information about lead generation offered by RW Lynch and Injury HelpLine® subscription opportunities, call RW Lynch at 800-595-8940 or request information at RWLynch.com.

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