Marketing your firm is essential to building a thriving, successful practice. But marketing no longer entails a simple Yellow Pages ad or a commercial here and there (assuming you can afford the air time). Today, you need to understand and be willing to advertise on a multitude of mediums (e.g., online, television, mobile and social media). Because marketing has become so complex and changes so frequently, many law firms are partnering with legal advertising firms, like RW Lynch, to develop strategic and effective marketing strategies.
However, whether you hire a firm to manage your marketing or have a team in-house that does it for you, the better your marketing plan, the more successful your firm. Here are the top 4 issues all lawyers should consider when paying for and/or marketing their firms on their own:
- Develop a marketing plan that complements the firm’s long-term goals.
Whether you sit down with a marketing company or you outline your own plan, your marketing strategy should match your long-term objective. For instance, if you want to grow at such a rate that you need to partner with, or hire, other lawyers, you will want a far more aggressive marketing plan than a firm that is trying to grow at a much slower rate.