You’ve developed a brilliant marketing strategy. Your office looks amazing. You suit up and arrive at the firm. Your phone is ringing and potential clients are flooding in. But are they signing with you? Are they giving your firm their business and spreading the word about your practice to their family, friends and professional contacts?
If you feel like you may be missing opportunities with clients, perhaps you can beef up your customer service, thereby increasing your case load, profit margin and reputation. Here are 5 tips to help you gain and retain clients:
Immediately respond to the initial inquiry.
When a potential client calls reaching out for help, they are anxious and impatient, as they are in what feels like a desperate need for answers. Answering that call live and speaking with them immediately is the best option to gain their business. But, if a message is necessary, the sooner you reach out to them, the better. Time is ticking and with each passing moment the potential for them to contact your competitor increases.