Advertising with a Long-term Mindset

Posted on July 3, 2014

RW Lynch Long term MarketingWhen budgeting for an effective marketing campaign, it is imperative that you approach it with a long-term mindset, like many of RW Lynch’s clients do. A consumer’s buying habits continuously fluctuates and in order to maximize your return on investment, you need to allow your marketing campaign to work for you for an extended period of time. Advertising in any way (television, print, online or with a marketing company) for a month here or a month there will not give you a realistic measurement on how well the campaign is or will work for you.

As a Personal Injury attorney, this is especially true. Any true advertising professional will tell you that effective advertising is about two things: reach and frequency. Ultimately advertising needs frequency because you never know when a consumer may need your services. Herbert Krugman who commissioned a significant study on this subject in the 80’s (that study is still referenced regularly and is relevant today), said this, “Advertising needs frequency because like a product sitting on a shelf, you never know when the consumer is going to be looking for you, so you have to rent the shelf space all the time.”

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The Importance of the First Impression

Posted on June 11, 2014

RW Lynch Good ImpressionIt is often said that a first impression can be a last impression. For attorneys, especially Personal Injury Attorneys who have to fiercely fight for business in such a highly competitive market, much like those who participate in the RW Lynch marketing program, making a great first impression is essential!

Studies have shown that it takes approximately 3 seconds for a person to evaluate you based on appearance, body language, demeanor and mannerisms. This first impression sets the tone for the relationship to follow. Just as you are judging whether they are a good fit for you as your client, they too are judging whether you are the type of attorney they see fit to represent them in their case.

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RW Lynch 30th Anniversary We are excited to announce that RW Lynch is celebrating its 30th year as the pioneer of legal group marketing. For 3 straight decades, cutting edge technology and a keen foresight, has kept RW Lynch the leader in Personal Injury Marketing. As the excitement builds around the longevity of the company, it inspires our team to continue striving to be the best and to continue providing the leading marketing solution for Personal Injury Attorneys, nationwide.

Over the years RW Lynch has embraced and relished being at the cusp of every new development. From television advertising, to online marketing, to lead acquisition and management, RW Lynch is always one step ahead of the rest. Perseverance, research and a strong team has been the key to keeping RW Lynch strong for 3 decades while setting the stage for great things yet to come.

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RW Lynch Florida Supreme CourtOn March 13, 2014 in a 5-2 decision, the Florida Supreme Court found that caps on non-economic damages violates the state’s equal protection clause. When there are multiple plaintiffs the compensation that each individual receives is significantly less due to the maximum a case can win, making it unfair for the deceased’s survivors.

The caps were initially set in place in attempt to stabilize malpractice insurance and to prevent an unnecessary rise in health care costs. Opponents contend that without caps, malpractice insurance will sky-rocket and the number of lawsuits will increase making it too risky for doctors to practice in Florida, especially those that perform more dangerous procedures. This in turn may force doctors to move their practices out of the state making it more difficult for patients to find necessary health care. However, the court noted that “the conclusions reached by the Florida Legislature as to the existence of a medical malpractice crises are not fully supported by available data.” Therefore, the ruling that the caps are “unconstitutional” per Florida state law, should not drastically affect access to health care but will in turn allow families to be rightfully compensated for their loss.

This decision is a huge win for medical malpractice and plaintiff’s lawyers generally in Florida. It also has particular significance as Florida legislators will soon be voting on a similar law that would impact a patient’s right to sue their doctors by allowing physicians to compel their patients to sign a waiver requiring them to go to arbitration for malpractice claims. This decision could also influence several other states that are facing similar cases involving “tort reform” throughout the country.

To learn more about RW Lynch, or to inquire about InjuryHelpLine® subscription opportunities for your practice, please visit www.rwlynch.com or call us at 1-800-594-8940.

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RW Lynch Leverage Marketing to Generate LeadsThere are over 77,000 Personal Injury Attorneys in the United States and that number is growing. So how will potential leads find you for help? Are you understanding the “shopping” habits of potential victims and leveraging all opportunities to connect with them, like the RW Lynch clients are?

99% of all prospects will do some sort of research to find the best lawyer in their area. What this means for you is that you need to reach them in as many ways as possible. Staying focused on how people “shop” for an attorney will help you generate a regular influx of leads.

Knowing that most people will no longer simply open a phone book and call the first PI Lawyer listed means that you need to understand people’s shopping habits, educate them and make yourself readily available.

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RW Lynch Lead Gen MergerIn August 2013 Lexis Nexis Martindale-Hubbell and Lawyers.com formed a joint venture with the California based company, Internet Brands. Similar to RW Lynch, Internet Brands is an online marketing company providing lead generation services for several markets from Automotive to Shopping and Travel to Law. The venture has raised some concerns as to what will happen to existing customers of Martindale-Hubbell and users of Lawyers.com.

It has been stated by the company that business as usual will continue but if you are a current customer of either Lawyers.com or Martindale-Hubbell you should at the least pay attention to what happens with your account over the next several months.

  • Are they still actively pursuing additional traffic to their sites for the additional influx of clients that had existing contracts?
  • Are you still receiving the same number leads you expect from your investment?
  • Are your websites and SEO contracts still being honored?
  • Are you still receiving up-to-date content for your sites, social networks and blogs?
  • What happens to your existing website (if you had one through one of these organizations)?

Some may say that companies like Martindale-Hubbell and Lawyers.com are a dying breed. However, it is critical for you to note that it’s important to pay close attention to any company you have invested your marketing dollars with. There are a lot of choices for your marketing and lead generation needs, and the industry is constantly evolving and changing. Make sure the company you use has a history of longevity, great client feedback and a long-term interest in you and your growing practice.

For more information about lead generation offered by RW Lynch and Injury HelpLine® subscription opportunities, call RW Lynch at 800-595-8940 or request information at RWLynch.com.

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 RW Lynch Respond QuicklyAre you losing potential clients and in turn potential profits because your response time is lagging? As many of the RW Lynch clients can attest to, a speedy response time is key to growing a successful firm.

As technology increasingly makes communication faster, easier and more efficient, the expectations of people also increase. People want answers and they want them yesterday. They will use any means to aid them in their search to find assistance in the shortest amount of time. For you as an attorney, offering a service to potential victims who are worried about medical expenses, lost time at work and lack of financial compensation means that you need to acknowledge their interest in you almost immediately.

Study after study shows that the faster you respond to a lead inquiry the more likely you will keep them as a client and not lose them to your competition. When an injured victim is in need of legal assistance they will likely use the attorney that responds the fastest and shows the most interest. With technology so readily available, people expect response times as quickly as within an hour but no longer than the next business day.

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RW Lynch DosAndDontsIn order to grow your firm, you need to invest in a reliable marketing and advertising program, like RW Lynch’s Injury HelpLine®. Lead generation services are a great alternative to investing and managing your own campaigns, which can be both costly and time consuming for the average attorney. Lead generation services can not only offer you consistent, quality leads but also provide you with a total marketing package that allows you to manage those leads. There are a slew of companies that will make you a lot of promises, but how do you know which ones are legitimate?

What steps should you take before you decide the right company for your firm’s needs?

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Build Better Relationships in 2014

Posted on January 20, 2014

RW Lynch Building Better RelationshipsThe clients of RW Lynch understand that, while social media, mobile advertising, content creation and blogs are important in your new year’s marketing efforts, building strong relationships with clients and potential clients is still your most important marketing tactic. Don’t neglect this foundation of your marketing efforts. Make relationship building an integral part of your 2014 marketing plan.

How do you go about building better relationships with clients and potential clients? The key is to communicate and communicate often! But all forms of communication are not equal. Let’s break down the ideal process for building a communication strategy that will lead to stronger relationships with clients and potential clients.

Understand Your Ideal Client:

First and foremost – know who you are targeting. Spend some time looking at your client list. Are there common attributes? What types of cases are you looking for? What types of information are important to potential clients? Or is there a practice area you are looking to expand or start? Now think about what types of information you provide or what types of information would be valuable for each type of client. Today’s consumers are driven by information. Providing highly personalized content directly to the right audience will give your firm the opportunity for direct engagement with potential clients.

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RW Lynch Landing ClientsPracticing law is very much a client-centric business and providing exceptional service is pivotal to a successful practice. Are you providing the service that your clients expect; like the clients of RW Lynch do?

Survey after survey will tell you that the #1 reason why clients fire attorneys is “lack of responsiveness” or in general an overall lack of customer service. Correspondingly, the top reason clients hire lawyers is empathy and responsiveness. Keeping clients and potential clients happy is the key to not only maintaining, but growing your practice. The following are a few tips for ensuring that your bedside manner doesn’t impede your ability to attract and retain new clients.

Return Calls Promptly

The legal industry and in particular personal injury law is highly competitive. Speedy response time to new leads is the key to higher conversions (See our recent article about response time: The Key to Converting More Leads. But your bedside manner doesn’t end there: lack of responsiveness is the most cited reason for firing a lawyer. Return client calls as soon as possible, even if it’s an email (or a call from a secretary or paralegal) that lets them know that their call is important to you and that you will respond as soon as possible.

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